Cart 0
The Bellwether Effect: Stop Following. Start Inspiring!

The Bellwether Effect: Stop Following. Start Inspiring!

$24.95

As a world authority on corporate culture and leadership, Dr. Lance Secretan always asks this question: "What proportion of the population do you think would give up their day jobs if they had a free choice?” Shockingly, the answer is always 80% or more and this is confirmed in many research studies. Having spent his life teaching leaders to create inspiring workplaces, he was stunned at the consistency of this negative response, and so, he set about researching why this was so.

The answer, he discovered, is that we do many things in modern organizations that demoralize people and cause them to tune out and distrust organizations and their leaders.

Lance Secretan defines "the bellwether effect" as, "copying the business practices of those who influence group behavior”. He traces the history of these practices, who initiated them, why they did so, and why others copied them—often, with disastrous results.

In this meticulously researched work, he reports on the evidence showing how counterproductive these business practices are, and recommends radical, modern and inspiring ways to change course.

Business practices that are uninspiring lead to low morale and poor performance. The opposite is also true: business practices that are inspiring lead to high performance, creating a virtuous cycle.

Innovative leaders from across the world have praised the breakthrough thinking in this book.


When 80% of the population doesn't want to go to work, and don't enjoy their jobs or careers, we have an existential problem. We live in a liberal democracy which depends on enlightened capitalism. This in turn, is founded on a market economy populated by public and private organizations. If the people in those organizations are disaffected, the whole system is at risk—The Bellwether Effect is a virtual manifesto for reinventing how we approach leadership and corporate culture.


Share this Product


More from this collection